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Ocala

Marion County, FL

STR Investment Grade

Transparent Scoring
B+
74/100
BUY
Score Breakdown
💰Cash-on-Cash
25/35
🏠Affordability
12/25
📅Year-Round Income
12/15
🤝Landlord Friendly
10/10
📈Room to Grow
15/15
Cash-on-Cash
12.1%
Good (10%+)
Median Home
$267K
Moderate
Room to Grow
15/15
Excellent Headroom

STRs Generally Permitted

STRs generally allowed with standard permits

No major restrictions known. Standard registration and tax collection may be required. Check local ordinances for specific requirements.

Permit: Moderate
AI-generated regulation data · Regulations change frequently
📋 Before You Invest
Even in STR-friendly markets, confirm the details for your specific property. Call the Ocala City Clerk or Planning & Zoning Department and ask:
1. Are short-term rentals (under 30 days) allowed at [your address]?
2. What permits or licenses are required?
3. Are there owner-occupancy requirements?
4. Any caps on rental nights per year or number of permits?
Regulation details vary by neighborhood and zoning district — always verify for your specific address.

Why Ocala?

Suburban Market

What drives short-term rental demand here

🏘️
Suburban Stay

Family-friendly neighborhoods near attractions offer spacious stays at accessible price points.

📈
Growing Market

Population and economic growth signal increasing demand and property appreciation potential.

Will This Deal Work?

Investment Grade
B+
Good (10%+)
CoC: 12.1%
Can You Pay the Bills?
YES
Income covers mortgage
THE BOTTOM LINE

Good opportunity. Solid fundamentals but may require careful property selection.

💵
$169
Avg ADR
📅
62%
Occupancy
💰
$3,143
Monthly Revenue
🏠
$267K
Median Price

Market estimates · Updated Feb 2026

📊 Income by Property Size

Monthly revenue estimates by bedroom count

1BR
$1,100
2BR
$2,042
3BR
$3,143
4BR
$4,557
5BR
$5,657
6BR+
$6,757
⭐ Best

🏠 Top Amenities for This Market

Add these to boost your revenue

MUST HAVEParking
+18%
MUST HAVEWalkability
+15%
HIGH IMPACTWorkspace
+12%
HIGH IMPACTFast WiFi
+10%
NICE TO HAVERooftop/Patio
+8%

🎯 Your Next Steps

1
Search for 6BR+ properties
Best income potential at $6,757/month
2
Add a Parking
Boost revenue by +18%
3
Target $3,929/month
Top 25% performer income goal

📋 Regulation Status

LegalPermit: Moderate

Regulations vary by city and county. Always verify local STR ordinances, permit requirements, and zoning laws before purchasing.

Research Comparable Listings

See active short-term rentals in this market

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Take the Next Step

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Ocala, Florida is rated B+ for Airbnb investment with a score of 74/100 (BUY). The market has an average daily rate (ADR) of $169, 62% occupancy, and estimated monthly STR revenue of $3,143. Median home value is $267,263 with a cash-on-cash return of 12.1%. STR regulation status: Legal. Data powered by Edge by Teeco using estimated market data.