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Maui (Kihei)

Maui County, HI

STR Investment Grade

Transparent Scoring
F
33/100
❌ AVOID
Score Breakdown
💰Cash-on-Cash
5/35
🏠Affordability
2/25
📅Year-Round Income
15/15
🤝Landlord Friendly
8/10
📈Room to Grow
3/15
Cash-on-Cash
-2.2%
Negative Cash Flow
Median Home
$1150K
Very Expensive
Room to Grow
3/15
Crowded Market
⚠️

STR Regulations Apply

Strict permit caps by region; waitlists; phasing out thousands

Maui County has strict STR permit caps (e.g., 100 in Kihei-Makena, 88 in West Maui). Waitlists for new permits. Moving to phase out thousands of rentals in apartment zones.

Permit: Very HardPermit Cap in Effect
Grade Impact: Base score of 33/100 would be grade F, but capped at F (33/100) due to regulation risk.
Verified data as of February 2026 · Regulations change frequently
📞 How to Verify
Call the Maui (Kihei) City Clerk or Planning & Zoning Department and ask:
1. Are short-term rentals (under 30 days) allowed at [your address]?
2. What permits or licenses are required?
3. Are there owner-occupancy requirements?
4. Any caps on rental nights per year or number of permits?
Many cities have active short-term rentals operating legally with permits — restrictions don't always mean it's impossible.

Why Maui (Kihei)?

Beach Market

What drives short-term rental demand here

🏖️
Coastal Destination

Beach proximity drives premium nightly rates and strong seasonal demand from vacationers.

🔥
High Demand Zone

Strong traveler demand supports a competitive market with proven revenue potential.

Will This Deal Work?

Investment Grade
F
Negative Cash Flow
CoC: -2.2%
Can You Pay the Bills?
✗
Risky
May struggle with payments
THE BOTTOM LINE ❌

This market has STR regulations to be aware of. Many hosts operate successfully with proper permits. Research local ordinances before committing.

💵
$385
Avg ADR
📅
75%
Occupancy
💰
$8,663
Monthly Revenue
🏠
$1150K
Median Price

Market estimates · Updated June 2026

📊 Income by Property Size

Monthly revenue estimates by bedroom count

1BR
$4,765
2BR
$7,364
3BR
$8,663
4BR
$10,829
5BR
$12,994
6BR+
$15,160
⭐ Best

🏠 Top Amenities for This Market

Add these to boost your revenue

MUST HAVEPool
+25%
MUST HAVEOcean View
+20%
HIGH IMPACTBeach Gear
+10%
HIGH IMPACTOutdoor Shower
+8%
NICE TO HAVEBalcony/Deck
+12%

🎯 Your Next Steps

1
Search for 6BR+ properties
Best income potential at $15,160/month
2
Add a Pool
Boost revenue by +25%
3
Target $10,829/month
Top 25% performer income goal

📋 Regulation Status

RegulatedPermit: Very HardVerified Data

Regulations vary by city and county. Always verify local STR ordinances, permit requirements, and zoning laws before purchasing.

Research Comparable Listings

See active short-term rentals in this market

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Maui (Kihei), Hawaii is rated F for Airbnb investment with a score of 33/100 (AVOID). The market has an average daily rate (ADR) of $385, 75% occupancy, and estimated monthly STR revenue of $8,663. Median home value is $1,150,000 with a cash-on-cash return of -2.2%. STR regulation status: Regulated. Data powered by Edge by Teeco using estimated market data.