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Murray

Calloway County, KY

STR Investment Grade

Transparent Scoring
A
81/100
BUY
Score Breakdown
💰Cash-on-Cash
25/35
🏠Affordability
22/25
📅Year-Round Income
12/15
🤝Landlord Friendly
10/10
📈Room to Grow
12/15
Cash-on-Cash
14.0%
Good (10%+)
Median Home
$189K
Very Affordable
Room to Grow
12/15
Good Headroom

STRs Generally Permitted

STRs generally allowed with standard permits

No major restrictions known. Standard registration and tax collection may be required. Check local ordinances for specific requirements.

Permit: Moderate
AI-generated regulation data · Regulations change frequently
📋 Before You Invest
Even in STR-friendly markets, confirm the details for your specific property. Call the Murray City Clerk or Planning & Zoning Department and ask:
1. Are short-term rentals (under 30 days) allowed at [your address]?
2. What permits or licenses are required?
3. Are there owner-occupancy requirements?
4. Any caps on rental nights per year or number of permits?
Regulation details vary by neighborhood and zoning district — always verify for your specific address.

Why Murray?

Lake Market

What drives short-term rental demand here

🌊
Lakefront Appeal

Waterfront properties command premium rates with strong summer demand and growing shoulder seasons.

⚖️
Balanced Supply

Healthy supply-demand ratio means room for new listings without oversaturation concerns.

Will This Deal Work?

Investment Grade
A
Good (10%+)
CoC: 14.0%
Can You Pay the Bills?
YES
Income covers mortgage
THE BOTTOM LINE

Excellent opportunity! Strong cash flow potential with favorable market conditions.

💵
$141
Avg ADR
📅
55%
Occupancy
💰
$2,326
Monthly Revenue
🏠
$189K
Median Price

Market estimates · Updated Feb 2026

📊 Income by Property Size

Monthly revenue estimates by bedroom count

1BR
$1,279
2BR
$1,744
3BR
$2,326
4BR
$3,140
5BR
$3,838
6BR+
$4,536
⭐ Best

🏠 Top Amenities for This Market

Add these to boost your revenue

MUST HAVELake Access
+22%
MUST HAVEDock/Boat Slip
+18%
HIGH IMPACTFire Pit
+12%
HIGH IMPACTKayaks/Canoes
+10%
NICE TO HAVEHot Tub
+15%

🎯 Your Next Steps

1
Search for 6BR+ properties
Best income potential at $4,536/month
2
Add a Lake Access
Boost revenue by +22%
3
Target $2,908/month
Top 25% performer income goal

📋 Regulation Status

LegalPermit: Moderate

Regulations vary by city and county. Always verify local STR ordinances, permit requirements, and zoning laws before purchasing.

Research Comparable Listings

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Murray, Kentucky is rated A for Airbnb investment with a score of 81/100 (BUY). The market has an average daily rate (ADR) of $141, 55% occupancy, and estimated monthly STR revenue of $2,326. Median home value is $188,785 with a cash-on-cash return of 14.0%. STR regulation status: Legal. Data powered by Edge by Teeco using estimated market data.