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Sturgeon Bay

Door County, WI

STR Investment Grade

Transparent Scoring
C
52/100
⚠️ HOLD
Score Breakdown
💰Cash-on-Cash
18/35
🏠Affordability
6/25
📅Year-Round Income
12/15
🤝Landlord Friendly
8/10
📈Room to Grow
8/15
Cash-on-Cash
7.8%
Marginal (5%+)
Median Home
$365K
Expensive
Room to Grow
8/15
Limited Headroom

STRs Generally Permitted

STRs generally allowed with standard permits

No major restrictions known. Standard registration and tax collection may be required. Check local ordinances for specific requirements.

Permit: Moderate
AI-generated regulation data · Regulations change frequently
📋 Before You Invest
Even in STR-friendly markets, confirm the details for your specific property. Call the Sturgeon Bay City Clerk or Planning & Zoning Department and ask:
1. Are short-term rentals (under 30 days) allowed at [your address]?
2. What permits or licenses are required?
3. Are there owner-occupancy requirements?
4. Any caps on rental nights per year or number of permits?
Regulation details vary by neighborhood and zoning district — always verify for your specific address.

Why Sturgeon Bay?

Lake Market

What drives short-term rental demand here

🌊
Lakefront Appeal

Waterfront properties command premium rates with strong summer demand and growing shoulder seasons.

⚖️
Balanced Supply

Healthy supply-demand ratio means room for new listings without oversaturation concerns.

Will This Deal Work?

Investment Grade
C
Marginal (5%+)
CoC: 7.8%
Can You Pay the Bills?
YES
Income covers mortgage
THE BOTTOM LINE ⚠️

Marginal opportunity. Returns may be limited - consider negotiating or other markets.

💵
$220
Avg ADR
📅
58%
Occupancy
💰
$3,828
Monthly Revenue
🏠
$365K
Median Price

Market estimates · Updated Feb 2026

📊 Income by Property Size

Monthly revenue estimates by bedroom count

1BR
$2,105
2BR
$2,871
3BR
$3,828
4BR
$5,168
5BR
$6,316
6BR+
$7,465
⭐ Best

🏠 Top Amenities for This Market

Add these to boost your revenue

MUST HAVELake Access
+22%
MUST HAVEDock/Boat Slip
+18%
HIGH IMPACTFire Pit
+12%
HIGH IMPACTKayaks/Canoes
+10%
NICE TO HAVEHot Tub
+15%

🎯 Your Next Steps

1
Search for 6BR+ properties
Best income potential at $7,465/month
2
Add a Lake Access
Boost revenue by +22%
3
Target $4,785/month
Top 25% performer income goal

📋 Regulation Status

LegalPermit: Moderate

Regulations vary by city and county. Always verify local STR ordinances, permit requirements, and zoning laws before purchasing.

Research Comparable Listings

See active short-term rentals in this market

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📊

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Free STR calculator with comp data for any address

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Sturgeon Bay, Wisconsin is rated C for Airbnb investment with a score of 52/100 (HOLD). The market has an average daily rate (ADR) of $220, 58% occupancy, and estimated monthly STR revenue of $3,828. Median home value is $364,864 with a cash-on-cash return of 7.8%. STR regulation status: Legal. Data powered by Edge by Teeco using estimated market data.