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South Carolina

State Investment Grade

Based on city averages
B
62/100
HOLD
Market Grade Distribution
A
1 (2%)
B+
1 (2%)
B
8 (18%)
C
16 (36%)
D
12 (27%)
F
6 (14%)

State grade is based on the top-performing cities in the state. Adding more markets won't lower the grade — it only improves when quality cities are added.

STR Rules
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Avg ADR
$195
Median Home
$298K
1Y Appreciation
-0.3%

Market estimates · Updated Feb 2026

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44 markets found

Walhalla
Oconee County
A
84
Score
ADR
$208
Occupancy
53%
Monthly
$3,307
Price
$223K
Anderson
Anderson County
B+
70
Score
ADR
$140
Occupancy
67%
Monthly
$2,814
Price
$265K
Daufuskie Island
Beaufort County
B
64
Score
ADR
$299
Occupancy
63%
Monthly
$5,651
Price
$456K
Debordieu
Georgetown County
B
64
Score
ADR
$318
Occupancy
64%
Monthly
$6,106
Price
$546K
Hopkins
Richland County
B
59
Score
ADR
$145
Occupancy
40%
Monthly
$1,740
Price
$193K
Easley
Pickens County
B
58
Score
ADR
$172
Occupancy
62%
Monthly
$3,199
Price
$311K
Fripp Island
Beaufort County
B
57
Score
ADR
$269
Occupancy
64%
Monthly
$5,165
Price
$499K
Wild Dunes
Charleston County
B
57
Score
ADR
$307
Occupancy
62%
Monthly
$5,710
Price
$554K
Myrtle Beach
Horry County
B
56
Score
ADR
$195
Occupancy
62%
Monthly
$3,627
Price
$318K
Pickens
Pickens County
B
56
Score
ADR
$167
Occupancy
48%
Monthly
$2,404
Price
$265K
North Myrtle Beach
Horry County
C
54
Score
ADR
$226
Occupancy
58%
Monthly
$3,932
Price
$386K
Westminster
Oconee County
C
54
Score
ADR
$117
Occupancy
47%
Monthly
$1,649
Price
$212K
Mauldin
Greenville County
C
54
Score
ADR
$130
Occupancy
60%
Monthly
$2,340
Price
$290K
Spartanburg
Spartanburg County
C
53
Score
ADR
$95
Occupancy
64%
Monthly
$1,824
Price
$229K
Columbia
Richland County
C
53
Score
ADR
$110
Occupancy
58%
Monthly
$1,914
Price
$224K
Landrum
Spartanburg County
C
53
Score
ADR
$156
Occupancy
60%
Monthly
$2,808
Price
$315K
Edisto Island
Charleston County
C
52
Score
ADR
$364
Occupancy
55%
Monthly
$6,000
Price
$485K
Pendleton
Anderson County
C
51
Score
ADR
$105
Occupancy
51%
Monthly
$1,606
Price
$276K
Travelers Rest
Greenville County
C
50
Score
ADR
$162
Occupancy
62%
Monthly
$3,013
Price
$341K
Greenville
Piscataquis County
C
49
Score
ADR
$165
Occupancy
62%
Monthly
$3,069
Price
$318K
Pawleys Island
Georgetown County
C
49
Score
ADR
$417
Occupancy
52%
Monthly
$6,500
Price
$532K
Seneca
Oconee County
C
49
Score
ADR
$209
Occupancy
45%
Monthly
$2,821
Price
$295K
Clemson
Pickens County
C
48
Score
ADR
$124
Occupancy
67%
Monthly
$2,492
Price
$390K
Woodruff
Spartanburg County
C
48
Score
ADR
$133
Occupancy
48%
Monthly
$1,915
Price
$280K
Fountain Inn
Greenville County
C
47
Score
ADR
$164
Occupancy
53%
Monthly
$2,607
Price
$300K
Greer
Greenville County
C
45
Score
ADR
$101
Occupancy
50%
Monthly
$1,515
Price
$343K
Aiken
Aiken County
D
44
Score
ADR
$155
Occupancy
51%
Monthly
$2,371
Price
$264K
Edisto Beach
Colleton County
D
44
Score
ADR
$258
Occupancy
60%
Monthly
$4,644
Price
$711K
Litchfield Beach
Georgetown County
D
42
Score
ADR
$378
Occupancy
50%
Monthly
$5,667
Price
$525K
Simpsonville
Greenville County
D
42
Score
ADR
$121
Occupancy
54%
Monthly
$1,960
Price
$370K
Kiawah Island
Charleston County
D
41
Score
ADR
$425
Occupancy
58%
Monthly
$7,395
Price
$2037K
Lake Keowee
Oconee County
D
41
Score
ADR
$195
Occupancy
58%
Monthly
$3,393
Price
$385K
North Charleston
Charleston County
D
41
Score
ADR
$164
Occupancy
59%
Monthly
$2,903
Price
$306K
Salem
Oconee County
D
41
Score
ADR
$159
Occupancy
48%
Monthly
$2,289
Price
$523K
Hilton Head
Beaufort County
D
40
Score
ADR
$275
Occupancy
65%
Monthly
$5,363
Price
$595K
Beaufort
Beaufort County
D
37
Score
ADR
$195
Occupancy
58%
Monthly
$3,393
Price
$405K
Charleston
Charleston County
D
35
Score
ADR
$225
Occupancy
68%
Monthly
$4,590
Price
$576K
Mount Pleasant
Charleston County
D
35
Score
ADR
$169
Occupancy
76%
Monthly
$3,853
Price
$856K
Folly Beach
Charleston County
F
32
Score
ADR
$465
Occupancy
55%
Monthly
$7,667
Price
$1009K
Bluffton
Beaufort County
F
29
Score
ADR
$205
Occupancy
54%
Monthly
$3,321
Price
$492K
Seabrook Island
Charleston County
F
29
Score
ADR
$470
Occupancy
52%
Monthly
$7,333
Price
$976K
Kiawah Island
Charleston County
F
29
Score
ADR
$583
Occupancy
50%
Monthly
$8,750
Price
$2037K
Isle of Palms
Charleston County
F
29
Score
ADR
$507
Occupancy
52%
Monthly
$7,917
Price
$1575K
Sullivans Island
Sullivans Island County
F
29
Score
ADR
$772
Occupancy
45%
Monthly
$10,417
Price
$4077K

South Carolina is rated B for Airbnb investment (HOLD) with 44 tracked STR markets. The state averages $195/night ADR and $298,316 median home value, with declining home values. Net domestic migration: +385,000 residents/year.Top-graded cities include Walhalla.Data powered by Edge by Teeco using estimated market data.