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Murphy

Cherokee County, NC

STR Investment Grade

Transparent Scoring
B
61/100
⚠️ HOLD
Score Breakdown
💰Cash-on-Cash
18/35
🏠Affordability
12/25
📅Year-Round Income
9/15
🤝Landlord Friendly
10/10
📈Room to Grow
12/15
Cash-on-Cash
5.4%
Marginal (5%+)
Median Home
$271K
Moderate
Room to Grow
12/15
Good Headroom

STRs Generally Permitted

STRs generally allowed with standard permits

No major restrictions known. Standard registration and tax collection may be required. Check local ordinances for specific requirements.

Permit: Moderate
AI-generated regulation data · Regulations change frequently
📋 Before You Invest
Even in STR-friendly markets, confirm the details for your specific property. Call the Murphy City Clerk or Planning & Zoning Department and ask:
1. Are short-term rentals (under 30 days) allowed at [your address]?
2. What permits or licenses are required?
3. Are there owner-occupancy requirements?
4. Any caps on rental nights per year or number of permits?
Regulation details vary by neighborhood and zoning district — always verify for your specific address.

Why Murphy?

Mountain Market

What drives short-term rental demand here

🏔️
Mountain Getaway

Ski season and summer hiking create year-round demand for mountain retreats and cabin stays.

🔥
High Demand Zone

Strong traveler demand supports a competitive market with proven revenue potential.

Will This Deal Work?

Investment Grade
B
Marginal (5%+)
CoC: 5.4%
Can You Pay the Bills?
YES
Income covers mortgage
THE BOTTOM LINE ⚠️

Good opportunity. Solid fundamentals but may require careful property selection.

💵
$167
Avg ADR
📅
53%
Occupancy
💰
$2,655
Monthly Revenue
🏠
$271K
Median Price

Market estimates · Updated Feb 2026

📊 Income by Property Size

Monthly revenue estimates by bedroom count

1BR
$929
2BR
$1,725
3BR
$2,655
4BR
$3,849
5BR
$4,779
6BR+
$5,708
⭐ Best

🏠 Top Amenities for This Market

Add these to boost your revenue

MUST HAVEHot Tub
+20%
HIGH IMPACTFire Pit
+12%
HIGH IMPACTPrivacy/Seclusion
+15%
HIGH IMPACTOutdoor Space
+10%
NICE TO HAVEGame Room
+14%

🎯 Your Next Steps

1
Search for 6BR+ properties
Best income potential at $5,708/month
2
Add a Hot Tub
Boost revenue by +20%
3
Target $3,319/month
Top 25% performer income goal

📋 Regulation Status

LegalPermit: Moderate

Regulations vary by city and county. Always verify local STR ordinances, permit requirements, and zoning laws before purchasing.

Research Comparable Listings

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Murphy, North Carolina is rated B for Airbnb investment with a score of 61/100 (HOLD). The market has an average daily rate (ADR) of $167, 53% occupancy, and estimated monthly STR revenue of $2,655. Median home value is $271,048 with a cash-on-cash return of 5.4%. STR regulation status: Legal. Data powered by Edge by Teeco using estimated market data.