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North Carolina
BUYSTR Rules →
State Investment Grade
Based on city averagesB+
74/100
BUY
Market Grade Distribution
A+
1 (2%)
A
3 (6%)
B+
6 (11%)
B
11 (20%)
C
12 (22%)
D
15 (28%)
F
6 (11%)
State grade is based on the top-performing cities in the state. Adding more markets won't lower the grade — it only improves when quality cities are added.
Market estimates · Updated Feb 2026
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54 markets found
Robbinsville
Graham County
A+
91
Score
ADR
$247
Occupancy
52%
Monthly
$3,853
Price
$198K
View
Fayetteville
Cumberland County
A
83
Score
ADR
$122
Occupancy
69%
Monthly
$2,525
Price
$221K
View
High Point
Guilford County
A
81
Score
ADR
$179
Occupancy
73%
Monthly
$3,920
Price
$243K
View
Greenville
Piscataquis County
A
81
Score
ADR
$227
Occupancy
69%
Monthly
$4,699
Price
$231K
View
Winston-Salem
Forsyth County
B+
72
Score
ADR
$233
Occupancy
59%
Monthly
$4,124
Price
$258K
View
Gastonia
Gaston County
B+
70
Score
ADR
$143
Occupancy
76%
Monthly
$3,260
Price
$273K
View
Beaufort
Carteret County
B+
67
Score
ADR
$236
Occupancy
66%
Monthly
$4,672
Price
$416K
View
Franklin
Macon County
B+
67
Score
ADR
$171
Occupancy
60%
Monthly
$3,078
Price
$288K
View
Newland
Avery County
B+
65
Score
ADR
$298
Occupancy
42%
Monthly
$3,750
Price
$288K
View
Sylva
Jackson County
B+
65
Score
ADR
$250
Occupancy
51%
Monthly
$3,825
Price
$320K
View
Maggie Valley
Haywood County
B
64
Score
ADR
$185
Occupancy
70%
Monthly
$3,885
Price
$379K
View
Sunset Beach
Brunswick County
B
64
Score
ADR
$244
Occupancy
69%
Monthly
$5,050
Price
$434K
View
Sugar Mountain
Avery County
B
63
Score
ADR
$318
Occupancy
48%
Monthly
$4,583
Price
$303K
View
Saluda
Polk County
B
61
Score
ADR
$196
Occupancy
61%
Monthly
$3,587
Price
$352K
View
Murphy
Cherokee County
B
61
Score
ADR
$167
Occupancy
53%
Monthly
$2,655
Price
$271K
View
Concord
Cabarrus County
B
59
Score
ADR
$223
Occupancy
70%
Monthly
$4,683
Price
$374K
View
Little Switzerland
McDowell County
B
58
Score
ADR
$317
Occupancy
42%
Monthly
$4,000
Price
$345K
View
Waynesville
Haywood County
B
58
Score
ADR
$214
Occupancy
59%
Monthly
$3,788
Price
$347K
View
Ocracoke
Hyde County
B
57
Score
ADR
$283
Occupancy
64%
Monthly
$5,433
Price
$527K
View
Bryson City
Swain County
B
55
Score
ADR
$211
Occupancy
51%
Monthly
$3,228
Price
$312K
View
Greensboro
Guilford County
B
55
Score
ADR
$155
Occupancy
61%
Monthly
$2,836
Price
$257K
View
Linville
Avery County
C
54
Score
ADR
$358
Occupancy
45%
Monthly
$4,833
Price
$425K
View
Nags Head
Dare County
C
52
Score
ADR
$305
Occupancy
68%
Monthly
$6,222
Price
$700K
View
Cherokee
Swain County
C
50
Score
ADR
$158
Occupancy
59%
Monthly
$2,796
Price
$335K
View
Lake Lure
Rutherford County
C
49
Score
ADR
$215
Occupancy
62%
Monthly
$3,999
Price
$439K
View
Ocean Isle Beach
Brunswick County
C
49
Score
ADR
$276
Occupancy
59%
Monthly
$4,885
Price
$522K
View
Corolla
Currituck County
C
49
Score
ADR
$383
Occupancy
71%
Monthly
$8,157
Price
$872K
View
Charlotte
Mecklenburg County
C
48
Score
ADR
$155
Occupancy
65%
Monthly
$3,023
Price
$391K
View
Kill Devil Hills
Dare County
C
48
Score
ADR
$255
Occupancy
70%
Monthly
$5,355
Price
$507K
View
Southport
Brunswick County
C
48
Score
ADR
$180
Occupancy
55%
Monthly
$2,970
Price
$400K
View
Cary
Wake County
C
47
Score
ADR
$120
Occupancy
66%
Monthly
$2,376
Price
$611K
View
Hatteras
Dare County
C
46
Score
ADR
$263
Occupancy
58%
Monthly
$4,576
Price
$506K
View
Asheville
Buncombe County
C
45
Score
ADR
$215
Occupancy
65%
Monthly
$4,193
Price
$449K
View
Emerald Isle
Carteret County
D
44
Score
ADR
$265
Occupancy
55%
Monthly
$4,373
Price
$729K
View
Wrightsville Beach
New Hanover County
D
44
Score
ADR
$379
Occupancy
72%
Monthly
$8,186
Price
$1644K
View
Bald Head Island
Brunswick County
D
44
Score
ADR
$443
Occupancy
70%
Monthly
$9,302
Price
$1365K
View
Atlantic Beach
Carteret County
D
44
Score
ADR
$181
Occupancy
72%
Monthly
$3,909
Price
$519K
View
Flat Rock
Henderson County
D
44
Score
ADR
$177
Occupancy
55%
Monthly
$2,921
Price
$449K
View
Wilmington
New Hanover County
D
42
Score
ADR
$195
Occupancy
62%
Monthly
$3,627
Price
$407K
View
Beech Mountain
Watauga County
D
42
Score
ADR
$322
Occupancy
50%
Monthly
$4,833
Price
$439K
View
Highlands
Macon County
D
41
Score
ADR
$302
Occupancy
62%
Monthly
$5,617
Price
$1015K
View
Kure Beach
New Hanover County
D
41
Score
ADR
$289
Occupancy
58%
Monthly
$5,028
Price
$734K
View
Duck
Dare County
D
41
Score
ADR
$321
Occupancy
57%
Monthly
$5,489
Price
$978K
View
Cashiers
Jackson County
D
41
Score
ADR
$213
Occupancy
52%
Monthly
$3,322
Price
$1341K
View
Outer Banks
Dare County
D
37
Score
ADR
$295
Occupancy
58%
Monthly
$5,133
Price
$545K
View
Blowing Rock
Watauga County
D
37
Score
ADR
$364
Occupancy
55%
Monthly
$6,000
Price
$724K
View
Brevard
Transylvania County
D
37
Score
ADR
$211
Occupancy
57%
Monthly
$3,608
Price
$454K
View
Durham
Durham County
D
36
Score
ADR
$155
Occupancy
62%
Monthly
$2,883
Price
$391K
View
Banner Elk
Avery County
F
34
Score
ADR
$347
Occupancy
52%
Monthly
$5,417
Price
$568K
View
Boone
Watauga County
F
32
Score
ADR
$225
Occupancy
55%
Monthly
$3,713
Price
$469K
View
Raleigh
Wake County
F
32
Score
ADR
$155
Occupancy
62%
Monthly
$2,883
Price
$425K
View
Carolina Beach
New Hanover County
F
32
Score
ADR
$245
Occupancy
58%
Monthly
$4,263
Price
$588K
View
Lake Norman
Iredell County
F
32
Score
ADR
$205
Occupancy
55%
Monthly
$3,382
Price
$485K
View
Seven Devils
Watauga County
F
29
Score
ADR
$321
Occupancy
45%
Monthly
$4,333
Price
$544K
View
North Carolina is rated B+ for Airbnb investment (BUY) with 54 tracked STR markets. The state averages $185/night ADR and $328,611 median home value, with declining home values. Net domestic migration: +485,000 residents/year.Top-graded cities include Fayetteville, High Point, Greenville.Data powered by Edge by Teeco using estimated market data.